The Born Active Group is the parent company behind some of the UK’s fastest-growing fitness and wellness brands. From design to delivery, everything we do is driven by a passion for performance and a belief that fitness should be functional, inclusive, and inspiring. Whether it's building strength through calisthenics, embracing tactical-style training, or encouraging kids to lift, move, and play.

Our brands are designed to meet people where they are and help them go further.

We don’t just sell products, we build brands with purpose. Born Active is built by people who live the lifestyle, train with intent, and care deeply about the communities we serve. That’s why we back our customers with industry-leading service and a commitment to constant improvement.

Our Brands

Gravity Fitness

Calisthenics equipment that’s easy to use, built to last, and made to move with you.

Whether you're just starting out or levelling up your skills, our gear helps you train with purpose and keep progressing, without the need for a full gym.

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Force Fitness

Built for challenge — because we believe training should mean something. Inspired by the mindset and methods of special forces, our gear is tough, functional, and made to push limits.

Whether you’re rucking, running, lifting or moving under load, everything we make is designed to test your body and sharpen your mind.

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Little Lifters

Making strength fun from the very start. We create safe, engaging strength and movement toys that help kids build confidence, coordination, and a love for being active.

Designed to look and feel just like grown-up gym gear — but made for little hands — our sets turn playtime into a chance to move, lift, and grow.

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